My shared digital artefact with fellow student Luke Andrew has progressed gradually since the pitch. We have established a small audience with interaction and gathered exposure also from hashtags.

Our prototype is operational, weekly posts, in a blog-like format discussing the creative choices of video game developers, detailing the overall visual and aesthetic product seen in gameplay. We have paid close attention to referencing our analytical framework discussing elements of video game design in terms of formalist, post-structuralist, and playstyle approaches. 

We have been creating Instagram stories designed to gain exposure, interaction, and feedback, which are designed brightly and to foster engagement.


“resulting in the development of more effective information processing strategies and understanding (Hattie and Timperley, 2007).”  

Entering an endeavour such as a digital artefact, you must acquaint yourself with the input and encouragement from others. Through my university experience I have grown to accept and utilise the feedback I have been given more. Fellow students experiencing the same working environment and course progression providing feedback is so important and really encourages a safe and honest dialogue aimed at growth and learning. During the pitch feedback the common suggestion offered was creating a process for feedback beyond just likes and comments. Thus, our idea to post to Instagram stories began. Below you can see an example of some of the stories we have been posting.


“Our digital artefact aims to introduce audiences to a deeper understanding of the psychology and impact of visual game design. “ → My pitch 

In our respective pitches, Luke and I both referred to investigating the psychology of visual design in video games to investigating the effect of aesthetic styles from both a player-POV and a developer success standpoint. 

We have now started moving away from that idea upon further research into digital aesthetic design, Although, in writing our posts, I have noticed developers veering away from these principles in some circumstances thus creating a unique look through appropriation and nostalgia.

A lot of the readings also related to our analytical framework of archaeological elements such as formalism, post-structuralism, ludus and paidia playstyles- and the relationship of these elements with other factors such as interactivity.

Atkinson proposes “in order to open up a space for aesthetic engagement, many of the ludological and narrative demands of the game must recede” (Atkinson 2020). This concept, although valid, is somewhat contradictory and it is something that Luke and I are exploring in our research. In our interpretation, this separates the concepts of video games and the formalism of them with art, art that is worthy of having effect and influence.

We have also found that popular news articles have been extremely helpful in the physical creation of our Instagram posts, as we look to them as a model of investigating art styles. For example, Screen Rants “How Games Like Stardew Valley & Undertale Use Pixel Art (& Why)” is a perfect example of the creative language we continuously plan to utilise in our breakdown of these video games for a public audience.

4 replies on “BETA”

hey, hey!

right to the point and i love that! you describe your work in detail, outline the things you are achieving and that ways in which you are doing so. you introduce the lecture information, frameworks clearly and with understanding. you highlight the feedback given, the way you have utilised this and made it work. the psychological impact of video games is super interesting and important, as well as the way they make us emotive, here is a source thats discusses some of this,5#d=gs_qabs&u=%23p%3DCgKYCt5GM7MJ

i liked how you explained youre progression through the subject, changing things up and mentioning aesthetics. your video was lovely and much like your blog post detailed and expressive, i feel like you mentioned everything needed and well.


Hi, Achenza. Your BETA is great, I love it! Posting stories on Instagram to ask the audience questions is a very worthy way to learn from. Your understanding of feedback is very correct. The production of digital artifacts requires a lot of communication with the audience, and improvements can be made after receiving their feedback. Secondly, like you, I have considered aesthetics and psychology in the analysis framework, but I have even considered consumer psychology, and you mentioned the psychology of visual design, which is also very important for games!


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